ClubConnect by Invited

Overview

ClubConnect is a dedicated messaging platform within the Invited ecosystem designed to help private clubs communicate more effectively with their members. The application enables clubs to create, manage, and distribute targeted communications that promote events, increase participation, and strengthen member engagement.

I led the end-to-end UX and product design process, from discovery and research through implementation, creating an intuitive messaging experience that seamlessly integrated with the broader club management platform.


The Problem

Club leaders and staff relied on multiple disconnected tools to communicate with members about events, club activities, promotions, and important announcements.

Through stakeholder interviews and workflow analysis, we identified several key challenges:

- Communication tools lacked personalization and audience targeting capabilities.
- Event marketing campaigns were difficult to track and optimize.
- Messaging workflows were fragmented across multiple systems.
- Members received inconsistent communications, leading to lower engagement.
- Existing tools lacked visibility into message performance and member interactions.
- Staff needed a solution that integrated seamlessly with existing club management processes without requiring additional training.

These challenges resulted in missed engagement opportunities, reduced event participation, and operational inefficiencies for club staff.


The Goal

Design a centralized messaging platform that would:

- Increase member engagement and event participation.
- Simplify communication workflows for club staff.
- Enable highly targeted messaging campaigns.
- Improve communication effectiveness through analytics and reporting.
- Integrate seamlessly with the existing Invited ecosystem.
- Create a scalable foundation for future communication features.


Discovery & Research

To understand the needs of both club staff and members, I conducted a comprehensive research initiative involving stakeholders across multiple departments.

Research Activities

- Stakeholder interviews
- Workflow and process analysis
- Competitive analysis
- Heuristic evaluations
- Usability assessments

UX Deliverables

- User Personas
- Empathy Maps
- User Journey Maps
- Information Architecture
- User Flows

Research revealed that staff needed a fast, intuitive way to create communications while ensuring messages reached the right audience at the right time.


Defining the Experience

Based on research findings, I developed the product vision and user experience strategy.

Key Experience Principles

- Simplicity over complexity
- Targeted communications with minimal effort
- Consistent workflows across the Invited ecosystem
- Clear visibility into campaign performance
- Scalable architecture for future enhancements

I collaborated with product managers, business stakeholders, and engineering teams to define requirements and prioritize features that would deliver the greatest business value.


Design Solution

I designed an end-to-end messaging experience that streamlined campaign creation, audience management, message delivery, and performance tracking.

Core Features

- Campaign creation and management
- Audience segmentation and targeting
- Event promotion workflows
- Scheduled and automated communications
- Delivery and engagement tracking
- Reporting and analytics dashboards
- Integrated member data and club activity insights

Design Contributions

- Created user flows and interaction models.
- Designed wireframes and interactive prototypes.
- Developed high-fidelity UI designs.
- Established reusable design patterns and components.
- Simplified complex workflows into intuitive step-by-step experiences.

The result was a modern messaging platform that enabled club staff to launch campaigns quickly while providing meaningful insights into member engagement.


Prototyping & Validation

Before development, I validated concepts through iterative testing and stakeholder reviews.


Implementation

During development, I partnered with engineering teams to ensure the final product accurately reflected the intended user experience.


Results & Impact

The redesigned messaging platform delivered significant value for both club staff and members.

Business Outcomes

- Increased event awareness and participation through targeted communications.
- Improved member engagement across club activities and programs.
- Reduced administrative effort required to manage communications.
- Streamlined campaign creation and distribution workflows.
- Improved visibility into communication performance through analytics.
- Created a scalable communication platform supporting future growth and enhancements.

Key Takeaway

By combining user research, product strategy, usability testing, and thoughtful interaction design, I created a messaging platform that empowered club staff to communicate more effectively while helping members stay connected and engaged with their club community.