WiFi Server

Product Design & Management | Hardware + Software + Web

PROJECT OVERVIEW

WiFiWave was a complete wireless hotspot solution designed to deliver reliable, easy-to-use internet access in public locations such as cafés, hotels, and co-working spaces.
As Product Manager and Product Designer, I led the project from initial concept through hardware development, software creation, website design, branding, and launch. I managed a remote engineering team, sourced and prototyped hardware internationally, and created all visual assets and marketing materials.

The result was a fully integrated product - server hardware, captive portal software, and supporting website - that provided a seamless experience for both end users and hotspot operators.

RESEARCH & DISCOVERY

Market Research
Conducted surveys and interviews with potential users and hotspot owners to understand desired features and current pain points with existing solutions. Analyzed competitor offerings to identify market gaps in ease of setup, reliability, and user experience.

User Research & Personas
Developed detailed user personas for both hotspot operators and end users. Created user journey maps to highlight friction points in connecting to public Wi-Fi and managing access.

HARDWARE DEVELOPMENT

Server Design & Prototyping
Traveled to Taiwan to source high-quality components and build the initial server prototype. After evaluating the first version, I identified opportunities to reduce size and improve efficiency, then iterated on the design using alternative components to create a more compact and reliable final unit.

DIGITAL & VISUAL DESIGN

Website Design
Designed and built responsive websites for both desktop and mobile, creating a clean, professional interface that aligned with the brand and made it easy for customers to learn about and manage the service.

Branding & Artwork
- Created the complete visual identity and supporting materials in Adobe Illustrator, including:Logo and icon set
- Window decals and tabletop advertising
- Setup guides and user-facing visuals

All artwork was designed to be clear, professional, and consistent across physical and digital touchpoints.

SOFTWARE DEVELOPMENT & TEAM LEADERSHIP

Programming Oversight
Managed a team of engineers in Ukraine, providing technical direction, UI/UX requirements, and design specifications. Leveraged fluency in Ukrainian, Russian, and English to ensure clear communication and alignment across the team.

TESTING, LAUNCH & ITERATION

Real-World Testing
Deployed and tested the servers at multiple customer locations. Collected direct user feedback on performance, ease of use, and reliability, then implemented improvements based on findings.

Launch & Ongoing Support
Coordinated the official launch, including marketing materials and promotional activities. Provided continued support and iterative updates based on real-world usage data and customer input.

Visual Design Work
Complete branding and marketing assets created in Adobe Illustrator, including logo, icons, window decals, tabletop displays, and setup guides.